Email marketing can be viewed as a mere advertising tool in a one-way-old-fashioned-communication style. However, organizations around the world have discovered that customization of messages and segmentation of recipients not only grants a larger “opened-email” rate, but also can lead to:
Email marketing does all of this for a small fraction of traditional mass mailing costs, not to mention traditional mainstream media.
Our approach to email marketing is towards the delivery of highly targeted messages, designed to deliver results.
A few stories on how TangoMail has been used by some of our clients.
The Hotel used to rely on traditional weekly newspaper ads to promote events and special weekend offers. When introduced to TangoMail.net, the marketing team decided to create four main groups to start with: Local Diners, Local Event Planners, Nearby City Customers, and Distant City/International Customers. After a few months, The Hotel was sending out:
Results became better and better as experience raised and, eventually, newspaper ads were no longer necessary.
The Museum is a nonprofit organization that relies mainly on donations and paid admissions.
With TangoMail.net, The Museum’s staff created a group for donors, past donors, probable donors, media, local artists, local visitors, and foreign visitors. Custom fields included favorite artists and art periods.
After a few weeks, paid admission to special events had doubled and donors were happier because they had more information on what was being done at The Museum.
We hope Email Marketing helps you write your own success story.